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Does this sound familiar? "I used to call the Darrell K. Royal–Texas Memorial Stadium crowd the quietest 100,000 people in America. Texas games in recent years felt more like golf tournaments—and not the U.S. Open or the one in Phoenix that’s sponsored by the garbage company. The gameday atmosphere was stuck in the 1980s, and the fans seemed as bored by the presentation as they did by the lackluster play on the field. Plus, Longhorns fans seemed to have a stuffiness about them that rivals often mocked. They acted as if all the yelling those Aggies did in College Station was terribly gauche. “I think they held themselves to a different standard, which is not necessarily bad,” says former Texas A&M employee Martin of Texas fans. “But they never really embraced the fact that your home field advantage is your weapon. Use it.”
We need to consult with Texas on how to improve atmosphere.
Does this sound familiar? "I used to call the Darrell K. Royal–Texas Memorial Stadium crowd the quietest 100,000 people in America. Texas games in recent years felt more like golf tournaments—and not the U.S. Open or the one in Phoenix that’s sponsored by the garbage company. The gameday atmosphere was stuck in the 1980s, and the fans seemed as bored by the presentation as they did by the lackluster play on the field. Plus, Longhorns fans seemed to have a stuffiness about them that rivals often mocked. They acted as if all the yelling those Aggies did in College Station was terribly gauche. “I think they held themselves to a different standard, which is not necessarily bad,” says former Texas A&M employee Martin of Texas fans. “But they never really embraced the fact that your home field advantage is your weapon. Use it.”
We need to consult with Texas on how to improve atmosphere.
