I guess it depends on how you define sports market. By every normal definition, sports market includes the surrounding metro area and is almost always defined by TV numbers. By that definition, it is not a small market. Also, as mentioned many times, people who live in Atlanta aren't actually from Atlanta. People tend to pull for the team that they have always pulled for. You normally don't switch teams just because you move. People watch pro sports here, but a lot of them don't watch Atlanta teams because they aren't their favorite team.
Which is why UGA Football is king here. The Northerners that move down already have their NFL team and either have an MLB team already or don't give a shit about baseball. But they either went to one of those tiny liberal arts colleges up North who didn't have sports or they went to something like Temple or Delaware or something else that might technically have football, but it isn't a thing.
They come down here and see how HUGE college football is, and they want to be part of the party, so they pull for UGA. You can tell by the accents of folks that call in to radio shows. As expected, most who call in to talk UGA sound the part, good ol' country boy UGA fan. But more than a few callers will call in and it's obvious they're from New York or the Midwest, but they're diehard UGA Football fans now because they've probably been following them for the 10 years they've lived here.
It's not rocket science why Atlanta pro teams don't draw well. It's because it's a transplant city. Same reason why when the Giants come to BOA to play the Panthers, half the stadium is pulling for NYG
@Hark_The_Sound_2010 the thread you're talking about was an article bashing Atlanta as a pro sports town. People do like pro sports here, they just either 1) like a different team, 2) live too far away from downtown so they don't go to games. People avoid living in actual Atlanta like the plague. Everyone flocks to the suburbs... and not just the close ones. Places like Canton and Cumming are developing like wildfire, and those are both 45+ minute drives from downtown Atlanta,
without traffic. It's inaccurate to call the Atlanta market "not a pro sports town." It's just not a good
attendance town. College sports is bigger in Atlanta, but it's not like Atlanta hates pro sports. It consistently has the highest NBA ratings.