The commercial sponsor would potentially take the name "Big" out of Big 12 and replace it with the sponsor's name. It could end up as one of the largest commercial deals in collegiate athletics history, not including media rights.
As the article notes, at least some Presidents will oppose that by instinct. And they could be right, considering how rapacious large corporations have become. Then again, that id what Disney/ESPN is: a globalist and quite rapacious corporation happy to oversee the gutting of the ACC.
As the article notes, at least some Presidents will oppose that by instinct. And they could be right, considering how rapacious large corporations have become. Then again, that id what Disney/ESPN is: a globalist and quite rapacious corporation happy to oversee the gutting of the ACC.