8/10 is impressive, but slightly less impressive when you realize that up until 2 years ago (start of the playoff system), they were essentially guaranteed to have a horse in the race - the polls would never consider not having an SEC team in the top 2 come championship time, whether that's a bias, or just how great SEC teams were, is up for interpretation. Even now, they're essentially guaranteed a spot in the playoff, and the other 4 conferences have 3 spots to fight for (along with ND, I guess).
On to another point in the thread, UNC will most likely start the season ranked higher than UGA (if the way-too-early top 25 is any indication), plus this will be Smart's first game as a head coach. If UNC is favored, those will be two factors. While the game is "neutral site" it's being played in Atlanta, GA - so if UGA is favored that will be a large factor in why.
On to the actual point of the thread: ESPN definitely shows an SEC bias. Everything they do is based on what will (hopefully) get them the most money, they see $$$ when they look at the SEC, so they tout it as much as they can. I think the ratings drop had a lot to do with the timing of the games - NYE, and then a Monday night. If you're a casual fan, and don't really care about the teams playing, you probably had better things to do at those times. I don't think it had much to do with being a "regional matchup" as some are saying. Yes, it was two teams in the southeast, but they were from two different conferences. They got the fans of Bama and Clemson obviously, and probably a good amount of ACC/SEC fanbases as well. If BC, Syracuse, or Pittsburgh were in the title game (yes, I realize this is now clearly a hypothetical), it's not like the entire Northeast would all of a sudden watch that weren't already fans of those schools or the ACC in general.
All that said I'm eagerly awaiting the downfall/demise of ESPN. I think they've already peaked, and with a little continued shoddy journalism and blatant bias, paired with another medium for fans to get the info they seek, ESPN will either change or sink into the abyss.