My favorite part - He asks every recruit what other schools they are considering and can usually tell how interested they are in the value of education from the answer. "Then I ask them, 'Are you making a four-year decision or a 40-year decision? If it's a 40-year decision, think of all the bright kids you're going to be around in Chapel Hill. Think of all the options and opportunities you're going to have with these bright people. One day, God's going to take your legs and you'd better have some options.'"
The right staff selling that is going to make UNC football a major force.