you apparently don't read so well. The bolded is exactly what I'm saying. The athletes perform a service that benefits the schools, the schools compensate with a valuable consideration, an education. If Acme Widgets hires you to make widgets, you get paid a valuable consideration for making the widgets and Acme Widgets makes money from selling those widgets AND exploiting the popularity of them and other uses of them beyond the primary. If Acme decides to sell 'ACME WIDGET' t-shirts, they don't owe you anything extra.
The way you choose to see things doesn't alter reality.
A scholarship athlete is not a student-athlete, because that connotes a student who has been selected to be an athlete. That isn't the case. The scholarship athlete is an athlete recruited to perform an athletic task and as such is then compensated with the potential of an education. How is that essentially different from any employee/employer arrangement? And how can wage-fixing be involved when, as I said, each school has it's own value assigned to the education they provide? Acme can pay all their employees the same wage, and they are free to provide benefits that match what other companies provide. What they can't do is conspire with other companies to fix the wage.
That dropping the amateur nonsense would make the system illegal as run is kinda...well, duh. Just like realizing that I'm railing against the way things are done is well, duh. What I'm saying is that when adjustments are made in recognition of an employer/employee (subcontract maybe) reality, we can still enjoy college athletics as we do now.
ETA; and most importantly, we would be free of the NCAA's idiotic rules against sleeping on a friends sofa for free or getting a free ride from the airport, under the threat of having games taken off the record.