Viewership for the NCAA men’s basketball tournament is still slightly outpacing last year. Saturday’s North Carolina vs. Michigan State second-round game ranks as the most-watched of the tournament thus far with a 5.0 and 10.02 million on CBS, up 2% in ratings and 5% in viewership from Arkansas vs. Kansas in the same window last year (4.9, 9.50M). (Sports Media Watch)
