UNC athletics director Bubba Cunningham was cognizant that one could not just simply walk into an organization with almost a century of deeply rooted ideology and expect to change its culture overnight. Instead, he had to discover a pragmatic solution in which the core principles that defined the university were counterbalanced against the need for change. (Athletic Director U)
“As of this moment, the university’s provost and I are on a rigorous academic working group. We’ve identified twenty two separate processes that touch student athletes from the minute the get contacted by one of our coaches as a recruit until after they graduate and find a job. We are addressing each and every one of those processes individually and making sure that they are of the highest standard and have impeccable integrity,” Cunningham proclaims.
It is unquestionable that the last few years at the University of North Carolina have been tumultuous indeed. Yet one cannot help but admire the Tar Heels for their willingness to point the finger of blame inward, recognize their own shortcomings, and take immediate action to restore the integrity of their brand. They have left us with a valuable lesson – that in business, as in life, it’s not about how hard you’re hit, but how hard you get hit and keep moving forward.
While the road to redemption will be a long one for North Carolina, there is little doubt that the Tar Heels will rise once again.
“As of this moment, the university’s provost and I are on a rigorous academic working group. We’ve identified twenty two separate processes that touch student athletes from the minute the get contacted by one of our coaches as a recruit until after they graduate and find a job. We are addressing each and every one of those processes individually and making sure that they are of the highest standard and have impeccable integrity,” Cunningham proclaims.
It is unquestionable that the last few years at the University of North Carolina have been tumultuous indeed. Yet one cannot help but admire the Tar Heels for their willingness to point the finger of blame inward, recognize their own shortcomings, and take immediate action to restore the integrity of their brand. They have left us with a valuable lesson – that in business, as in life, it’s not about how hard you’re hit, but how hard you get hit and keep moving forward.
While the road to redemption will be a long one for North Carolina, there is little doubt that the Tar Heels will rise once again.
