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NIL Deals - What Have We Learned In The First 6 Months?

Steat

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Apr 20, 2006
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I have done some research on NIL and it may be a gross understatement that UNC is being left behind, especially in football. Look no further than the recent NIL deals for Texas, Alabama and Texas football players. On the other hand, NIL regulations could be significantly different a year from now. The predictions being made for NIL changes in 2022 are startling. Take a look at the bottom link in this post.

Well, where are we right now? There has been a lot of talk about NIL deals while the players are enrolled in colleges, but some of the most lucrative deals are for kids not yet in college. Some NIL deals can be made "before" the player enrolls in college and at least 5 states while the player is still in high school. There are at least 24 states with specific NIL laws passed by state legislatures. Congress is looking at this also. The Supreme court has already jumped in. The NCAA is investigating some schools already for violations.

The First High School Football Player Signs An NIL Deal
https://www.espn.com/college-footba...rashada-signs-endorsement-deal-recruiting-app

New Jersey is one of at least five states (along with Alaska, California, Minnesota and New York) that allow high school athletes to accept endorsement money without jeopardizing their eligibility to keep playing. Don't be shocked to see Simeon Wilcher (UNC's 2023 commitment) sign a NIL Deal in high school, which will be perfectly legal in New Jersey. I would think that would be a benefit to UNC. I don't see anything stopping GG Jackson from signing a NIL deal the day after he "graduates" from high school. Of course, the landscape may be completely different in 6-12 months.

Back in July, UNC was reported to be the first school to organize group endorsement deals for its players with the Brandr Group. Since that time, UNC has been left behind. Unless I'm missing something, I don't see much evidence that the Brandr Group https://www.thebrandrgroup.com/ has done much for the UNC players. Nike just signed their first college player. Is the Brandr Group trying to work out some Nike NIL deals for UNC athletes? As the cliche goes "Hey Brandr Group, I can't hear you".

Nike signs UCLA soccer's Reilyn Turner to company's first NCAA NIL deal
https://www.espn.com/college-sports...cer-reilyn-turner-company-first-ncaa-nil-deal

Bubba's Announcement in July with Brandr Group


UNC Becomes The First School To Organize Group Endorsement Deals For Its Players​

https://www.npr.org/2021/07/21/1018887697/unc-group-licensing-college-sports-players


No doubt UNC must be careful, as the NCAA is already investigating NIL deals for several schools. It's very obvious that UNC coaches don't want anything to do with NIL and that's the attitude to have to stay out of NCAA trouble. The problem as I see it is that Brandr Group is hibernating in a bear cave and doing very little for UNC players.

Report: Miami, BYU Investigated by NCAA Enforcement over Potential NIL Violations



Okay, what can be expect in 2022? The following article makes some startling predictions. Stay tuned!

NIL Predictions for 2022

https://www.dreamfield.co/resources...3tg&utm_content=199574820&utm_source=hs_email

 
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Yeah, UNC is nowhere near the top of NIL. And they will adjust or get left behind in both football and basketball.
 
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