We are extremely excited about this partnership. The reason I chose to dive all-in to this are because it is exactly what I thought NIL would be, kids getting direct income for their name, image, and likeness, and fans can play a role in them getting paid. On top of that, fans can get really cool UNC memorabilia. Terry has shown me a lot of the stuff people will get in their boxes or can purchase separately, and it's really cool.
All I ask is that UNC fans use the promo code HEELS22. That will get them a 10% discount and help THI at the same time. Otherwise, we're giving away free advertising.