What's the vibe of the athletic department in terms of bolstering funds available for raises to assistant coaches? (Lord, that was a messy sentence). I believe you have a fairly new AD (?) who said y'alls football program was possibly the worst in the nation until Leach took over.
Our giving sucks. We're still among the worst in D1. Former AD did a bang up job at Oregon but couldn't get the formula to work in Pullman, as well as couldn't land the big $$ donor(s) like he did in Eugene.
I was personally involved in the fundraising side of the athletic department for several years, and I can tell you that they are about 10 years behind the curve in getting fan support for their team. Moos was a "if you build it they'll come" guy, and wasn't afraid to spend money to make money, but unfortunately the WSU fan wallet is a tough nut to crack.
While giving and donor numbers are up, we are still way behind. Personally, I don't think they put enough emphasis on community building and getting out there with the public. They put on 1 large fund raiser a year per region, and a golf tournament for those with an extra $5k to blow so they can golf with former football players and coaches.
We used to have a local person(s) per region to go out and raise awareness in each region, but it wasn't working out so instead of hiring a salesperson (hand goes up....) to do the job, they just shit canned the position. I knew the guy locally - solid guy, solid Coug, but he couldn't/ wouldn't hard close someone - just not a sales guy.
In addition, the fund raising arm has had volunteers come and go because they work them to the bone and treat them like poop. I started to type out how it is organizationally dysfunctional, but I'll just leave it at that.
I love my school dearly, but the CAF is poorly run and its mostly because its an afterthought and not a priority.