This question is good way to frame yet again a key point about failure to back football properly, and what that means long in a financial sense.
Which is fiscally worth more? Never losing in Chapel Hill to a basketball nobody or UNC football in the Orange Bowl (and not part of the playoffs)?
It aint close.
Football is roughly 4 times more valuable than basketball. TV deals are based on that formula. So even, say, UK-UofL basketball is very small time in value compared to the Orange Bowl, so small it is nearly meaningless fiscally.
UNC football in the playoffs is going to be worth 4 times more to the UNC athletics department than UNC basketball in the Final Four. And that means that UNC-Clemson basketball is worth maybe a crinkled buck.