you're wrong. Most fans would tell you these players are amateurs, simply because the schools by way of the NCAA feeds them that bullshit. And if your simple criteria for being an amateur is that you aren't making a salary, they are right. But they are providing a service for which they are being compensated, and they are recruited to provide that service and not to be a student.
But even Congress has decided that they are amateurs, at least for the time being. As well as the courts...so far.
And actually, the more powerful schools...if by powerful you mean they field the better football programs...care a great deal about being seen as dealing with amateurs. Because their continuing to be powerful depends on it. ALL the schools want the facade to be propped up, especially those that are REALLY making bank on it. If they didn't they'd simply drop out of the NCAA.
What you're somehow missing is that whereas those schools would be perfectly willing to pay the players a salary, there would be no reason to...because college football as it exists now would no longer be. There's a word for athletes who get paid...'professional'.
At some point it will be necessary to figure out how college ball might continue once they are paid and workmen's comp, etc., is in the picture. Some schools would be perfectly willing to continue as 'club' ball with a school affiliation, but most schools just wouldn't see the benefit in doing so.
I don't mean to say that no one else sees it for what it is. Of course, many do. But even many of those who do, give it a wink and a nod because they don't want it to end. I don't want it to end either, but the hypocrisy is revolting to me.