http://www.dailytarheel.com/article/2016/08/unc-dorms-have-more-school-spirit-than-ever-before
The UNC Department of Housing and Residential Education has taken a new approach to interior decor. UNC dorms have stepped away from pirate- and jungle-themed halls and are now embracing UNC pride more than ever. Rick Bradley, associate director of Housing and Residential Education, said the rebranding project began over the summer with an intent to connect to student interests by looking for new initiatives that students can latch onto. “We had a review team that came in from three other universities as a part of that strategic plan and one of the things they noticed was that we don’t attach to the Carolina brand that much in our buildings,” he said. “We took that to our housing advisory board, which is a student organization. This was really one of the things that rose to the top for them as far as interest.”
The UNC Department of Housing and Residential Education has taken a new approach to interior decor. UNC dorms have stepped away from pirate- and jungle-themed halls and are now embracing UNC pride more than ever. Rick Bradley, associate director of Housing and Residential Education, said the rebranding project began over the summer with an intent to connect to student interests by looking for new initiatives that students can latch onto. “We had a review team that came in from three other universities as a part of that strategic plan and one of the things they noticed was that we don’t attach to the Carolina brand that much in our buildings,” he said. “We took that to our housing advisory board, which is a student organization. This was really one of the things that rose to the top for them as far as interest.”
