If you put yourself out there for your business purposes for the world to see, then you also have to be willing to accept whatever consequences, positive or negative, your PUBLIC actions garner. Had he saved B-Rob’s life in front of the TV viewers instead of acting like a complete ass, no one would’ve thought twice about making sure the world knew he was an orthodontist and passed out his contact information, so why get bothered by this?
Besides, had he gone to the box seats and acted appropriately instead of continuing to be an ass, he may have gotten some slack. He didn’t, so as far as I am concerned he brought on whatever backlash he gets from what he did.
The Kentucky fan comparison is an apples to oranges argument at best. They went after someone who was doing his job because, well, who the hell knows why. They are idiots. The ref didn’t ask for the treatment he got for doing his job, morons took it upon themselves to do something stupid and against the law.
This guy did something stupid on his own and in a public arena for the world to see. He embarrassed himself and his business through his own actions. In doing so, he jeopardized his livelihood and that of all his employees as well. It is the same as a CEO, actor or anyone else doing something in public to embarrass themselves and who they work for. Mel Gibson did something stupid in public and lost a lot of work as a result.
Still, so far all I have seen is one person emailing him (again, through a public BUSINESS contact account set up specifically for feedback) with their opinions about his behavior at a public event. No one posted his home address online or called for him to be harmed and no one said he should have his place vandalized or anything like that. But everyone who saw what he did certainly has the right to tel him what they think about his actions if they want and they also have the right to not use him for his services.