Hubert Davis should be fired as the head coach of UNC basketball due to his inability to consistently capitalize on the program’s elite talent and resources, leading to underwhelming performance and declining results. Despite reaching the NCAA Championship game in 2022, Davis has struggled to maintain consistency, with his teams often failing to meet expectations in subsequent seasons. His tenure has been marked by questionable in-game adjustments, lackluster recruiting compared to rivals, and an apparent inability to inspire player development or cohesion. Given UNC’s storied basketball tradition, fans and stakeholders demand a coach who can sustain excellence, compete for championships consistently, and uphold the program’s legacy. If Davis cannot demonstrate immediate improvement, a leadership change may be necessary to restore UNC basketball to its rightful place among college basketball’s elite.