No gimmicks, but open to UNC fans only. See this link for more info:
http://northcarolina.forums.rivals.com/threads/who-wants-to-go-to-the-uva-game-for-free.17588/
http://northcarolina.forums.rivals.com/threads/who-wants-to-go-to-the-uva-game-for-free.17588/