The ownership is impossible to like. I can't blame them for being focused on the bottom line, but they bring in people like Pablo Sandoval who they hope they can market the crap out of the "Panda" thing and his ability to play the game is an afterthought. That, coupled with things like the "Yawkey Way" incident, just shows that winning games is the last thing on the mind of these asshats.
Dombrowski (GM) sucks. He's completely mortgaged the future to "win now"... and then ended up not winning now. I like the Sale trade, but the rest of his deals are bad.
The manager is a complete bone head. Doesn't know how to do his job, and on top of it tries to sweet talk his way with the fans like we're a bunch of morons. More focused on hooking up with the field reporters than managing the team.
David Price - complete asshole. Raking in $31 million a year for the next 6 years, and he can't even make starts. His ego is so fragile that he "jumps" the TV color guy for doing his job and calling it like he sees it.
Pedroia - the guy who's been my favorite MLB player for the last decade - turned out to be a whiny bitch. Pointing fingers at everyone other than himself throughout the year. And was a ringleader in the Price vs. Eckersley blowup mentioned above.
Porcello - at least this one is skill based, instead of attitude/personality based. But still, how the hell does the reigning Cy Young winner have such a terrible follow up season?
And then my last point is the time of the games. I know it was up around the league, but I believe the Red Sox led the league in time of games. Just a whole lot of dilly-dallying throughout the whole year, routinely going 3.5 hours plus for a game. Aint nobody got time for that crap.