Jaylen Brown

[phiffr]

^^^Agreed. I also don't understand why we don't get that BRAND advantage as well. We have the G.O.A.T with his own shoe brand yet you don't hear about any kids saying "I am going to follow the JORDAN brand to UNC".

 

[GoNtheDistance]

out of all the brands, I think Adidas has done the best job (i consider it a bad thing) of latching on to these kids and certain AAU or travel programs that churn out the top talent. it's been widely documented in various documentaries and articles about the slimy underworld of the shoe game in amateur sports. It's yet another thing that the NCAA strategically turns a blind eye to.