IN college we call it NIL where professionals (NBA ect) call it endorsement deals. Pro players get paid to play by their teams for college players to get paid by their team it is a violation of NCAA guidelines. When we refer to NIL we disregard the fact that pro players get that to in addition to their playing salary. Would Bacot be able to get as much in endorsement deals as he now gets from NIL, IDK but it is very possible and should not be tossed off as not $$$ to the table.