Let me say this clearly, players have been bought and paid for to go to schools for a VERY long time, I know back to the 70s and strongly suspect well before then. But when it was done back then the coach would let it be known to 2 or 3 close boosters that he could get a kid for X-amount of money, usually in the $5-10K range but sometimes more. The boosters would raise the money, coach pass it to the kid or his family and everyone kept their mouths shut. There was always big time risk that someone would talk but all had reason not to. Now that was how it was done back in the day when most kids stayed in your program for 4yrs,of course plus the golden handshakes that occurred and all the extra perks kids enjoy out and about town.
What changed was due to 2 men, William Wesley and John Calipari, Calipari was well known as a guy not above putting getting talent above anything else, he did it at UMass by buying players and skirting the entrance rules to phoney up grades that allowed non-qualifier kids to get admitted and play. But it was William Wesley (WWW) that figured out how to put this all together. He went from being a shoe salesman to what many considered to be the main power broker in college basketball.
WWW, as a independent broker rather than company employee moved forward the idea at first to Phil Knight and Nike that they could expand their business model and lock in shoe deals with the very best players coming thru college if they could get in really early with these kids, before they get to college. Slide them money, give their shoes to their AAU program, get in solid with the AAU coaches by sliding them money, sponser events for them, remove the cost of running AAU programs for teams that typically had the big time talent. Get in on them early like that and have that relationship built before they figure out what college program they will play for and it will be easy to steer them to one of your Nike schools, especially Nike schools that will not hold them in college more than the 1yr rule and I know a coach perfect for that. Right now he coaches at Memphis but is looking for a higher profile gig, he will do anything it takes to get the top talent.
The kick is, WWW was not actually exclusive to Nike, he also brokered a couple other shoe companies but Nike was his go to because Nike had more existing deals with college programs. Of course Calipari jumped on this, some of those folks he was dealing with in Memphis were as Trump says, bad hombres, but in this way Cal didn't have to personally broker the deal, he had that degree of separation and he didn't have to include boosters or those guys in Memphis who can have big mouths at times. So WWW was able to handle the arrangements for the money, had big money from the shoe companies to throw around, he got his up front cut and back end cut when the kid was finally able to officially sign his shoe deal publicly, and the only other thing WWW had to do was handle the grade eligibility issue but that is rather easy when you have money to spend. Maybe you really thought Derrick Rose took that final SAT in Chicago, WWWs home town, while he was on a vacation to watch the Bulls play? LOL
OK, so flash forward, WWW puts together a deal with a sports agency group, one that in addition to pro players also have a good number of coaches under agent contracts, wut wo, so ya wonder how the shoe companies and sports agents ended up in the same bed together, there ya go, from there the die was cast as they say. But other coaches felt this thing was more than they could control, it was causing kids to leave to early, you had to play to many freshmen and after all you can't win led by freshmen. But then Cal wins it all with a team lead by freshmen and all the sudden the game changed.
Amazing how all the sudden K was putting together big time 5 star freshman classes of kids that became 1&D and they as well win a Natty? Yeah, amazing how since that it is duke and Ky dominating recruiting and Roy can't get a 5 star big man if he married his mom? And now all the sudden Roy loses recruits to such power house programs as Miss St, Texas, ect? Arizona gets big time recruiting class but have won exact squat in dang near fo ever? Give Self credit, he may have had 1 or 2 a year bought but at least he won with them and he didn't load up on so many of them that he had to totally rebuild his program every year.