"Relatively" means exactly what it means. It means a Syracuse lax game will get MORE viewers than your average ESPN2 televised college lacrosse game that doesn't involve Syracuse. Similarly, a UNC women's soccer match will on the ACC Network will get more viewers, relative to your average Fox Sports South televised women's soccer match not involving UNC. Don't be dense.
Oh, well sure. We have really good soccer, so it gets more views than other soccer games. Still completely irrelevant financially. Getting 10,000 viewers rather than 1,000 means nothing. TV is about scale, you want to have the 3 million UNC-UK basketball viewers rather than the 400,000 that watch Georgetown - St. Johns.
I've lost where we are even going with this. Two things:
1. Non-revenue sports get some viewers, just a heck of a lot less than football and men's basketball. I know this because I helped set the college soccer attendance record in undergrad in 2010 (UCSB, hence the "gaucho" in my handle; see:
http://ucsbgauchos.com/sports/m-soccer/2015-16/releases/20151027kvnbv7). We got 16,000 people to a game, about 10% of the capacity of Michigan Stadium. "No one" cares about college soccer, and I say no one meaning very few people.
2. Financially, non-revenue sports are immaterial to the university, conference, and TV networks. Their costs far outweigh their revenues in nearly every case. That doesn't mean they aren't valuable, but they aren't financially valuable.
Check out this and scroll to page 108:
http://bot.unc.edu/files/2014/08/Incollegiate-Athletics-Report.pdf. UNC Football in 2014 had $11 million in ticket revenue, $5 million in donations, and $11 million in TV money, $2.3 million in 3rd-tier TV rights, and $800,000 in concessions. Total revenue of $32 million for football. Women's soccer had $12,000 in ticket sales, $13,000 in TV money, no 3rd tier rights, $670,000 in donations, and $12,000 in concessions. Total revenue of $700,000 for one of the top programs in the sport, and 95% of it is just donations.
Expenses for football were $18 million (on revenue of $32 million) and $1.2 million for women's soccer (on revenue of $700,000). But remember, 95% of women's soccer revenue is donations that could go to help other sports (I bet most of it is not even soccer specific donations). And we're not even a big football school! The top football schools make $50-60 million in revenue (more if you consider they get more TV money too), compared to $40,000 in non-donation revenue for women's soccer at UNC.
We're not making a conference move/non-move because of the $40,000 program.