I totally disagree !
You said this UNC vs duke game is ONE of the biggest games of College Basketball games of the season? In the regular season there is no bigger game than when UNC and duke meet, the really is no close second. Those 2 games where we play duke in the regular season are the gold standard for the college game. EVERY college basketball rivalry is measured against this one, every meeting between rival programs is measured by these 2 games, they define the sport and do so to historic measure.
As many know here, my best friend here in SC is a big time dukie, just turned 63 and has been a duke fan his whole life. He just got from his daughter for Christmas the fulfillment of one of his bucket list dreams and his greatest bucket list dream in sports, he was able to go to his first UNC vs duke game when we last played them. 63yr old man example of how important being able to attend one of these games and folks wonder why Zion would attend for free? LOL If UNC didn't give him a pass duke would be more than glad to, rather have him on our side and being inspired by our future players to cheer for us than he behind the duke bench cheering for them. So no, I do not disagree with you on that aspect.