It's a investment.. example pay 4 million to a lottery pick player he signs contract for 25 million a yr or more not counting signing bonus... pays back his 4 million plus extra 3 million then next yr you buy 2 top 5 picks and yr after yr till you eventually buy your starting 5 plus a few bench players
The problem there is that lottery pick 1 & done super star was not even on your campus a full year, he is not as vested in your school as the kid that used up all 4yrs of eligibility and in doing so built a life long love for UNC. In other words that 1 & done star does not love UNC as much as you do.
But lets say that he gets a $25mil a year contract (I don't think NBA lotto guys, even the over all #1 get that much), between taxes and his agent, he walks away with some where around $10-12 mil and you are expecting him to pony up a 3rd of his income for a school he spent a little over 1 semester at? Cole came back to play in the summer camp scrimmages but what other 1 & D has done that for us?
What I think needs to happen is UNC needs to get far more professional in their NIL fund raising, treat it like politicians raising money (no, not the dirty tricks a certain unnamed presidential candidate or her party is engaged in, laundering foreign money as if it were from domestic contributors, I would prefer China not engage in our NIL LOL). But more having dinners and events like golf outings with 2 gentlemen that I think would make amazing ambassadors for UNC, Roy Williams and the soon to be retired Mack Brown, as well as former players that would like to help, #50 would be all over it! But do these things for your deep pocket boosters.
We have a former player most know as the GOAT that is a BILLIONaire as well as several multi multi millionaires that are former UNC players and yet some how we are under funded? Can only mean our approach is not great, not being clear on where we are and what we need in a way that is personal to those boosters. If that unnamed presidential candidate can raise darn near a BILLION dollars for the worst political campaign in recorded history surely UNC can raise a few million for a program those wealthy boosters love. You simply will never get there selling $100 gift baskets. One thing that many of those wealthy boosters may prefer is to keep their gift private rather than public. Mike for example, I think would prefer any donations be very private so as to not upset other schools he does business with.