With the rise in the NBA salary cap, NBA contracts are going crazy. There are several players making $50 million for just the '24-'25 season. There are 27 NBA players making over $40 million for this current season. Those contracts are going to continue to increase.
One benefit of landing elite recruits is that they are more likely to make the NBA, and make insane amounts of money, some of which can be donated to support the basketball program and help with NIL.
At the moment UNC currently has 5 NBA players under standard deals (White, Johnson, Barnes, Anthony, Sharpe) and 1 two-way player on a non-guaranteed contract (Ingram.) Not only is this the least amount of UNC players in the NBA in most of our lifetimes, but none of these guys are anywhere close to max contracts.
With NIL it has never been more cyclical. Pay to land elite recruits, some of which go to the NBA and get max deals, which increases the likelihood that our NIL collective can fundraise from them, which gives us the money to land the elite recruits and transfers we need to continue winning at a UNC level.
One benefit of landing elite recruits is that they are more likely to make the NBA, and make insane amounts of money, some of which can be donated to support the basketball program and help with NIL.
At the moment UNC currently has 5 NBA players under standard deals (White, Johnson, Barnes, Anthony, Sharpe) and 1 two-way player on a non-guaranteed contract (Ingram.) Not only is this the least amount of UNC players in the NBA in most of our lifetimes, but none of these guys are anywhere close to max contracts.
With NIL it has never been more cyclical. Pay to land elite recruits, some of which go to the NBA and get max deals, which increases the likelihood that our NIL collective can fundraise from them, which gives us the money to land the elite recruits and transfers we need to continue winning at a UNC level.