USC is the worst-run athletic department of any Power 5 school when comparing where they are and where they should be given their resources. All the football team needs is a solid hire at the head coach position, but they just can't seem to get it right. Remember, they had Orgeron and decided he wasn't their guy. Now, he probably would have left for LSU anyway, but he could have at least put a foundation in place for his successor.
Bring in the right coach, and they can dominate CA recruiting as well as steal a few from the other major recruiting areas. It's not that hard.