Summary of events:
United's comment on the incident is equally ridiculous: "Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate. We apologize for the overbook situation. Further details on the removed customer should be directed to authorities." They apologize for the overbook -- which was their fault to begin with -- but not for beating the crap out of a paying passenger.
So apparently United's decision hierarchy goes $400 --> $800 --> assault a passenger. Why in the world didn't they just keep upping the amount until somebody bites? Whatever dollar amount they landed on would've been a heck of a lot cheaper than the lawsuit and negative PR this story has created.
- United overbooks a flight from Chicago to Louisville.
- United has 4 flight attendants who need to be on the flight to reach their next assignment (but has no seats for them because of the overbook).
- United offers passengers $400 and a hotel to take a flight the following day; nobody bites.
- United ups the offer to $800; still no takers.
- United randomly selects 4 passengers to be bumped from the flight (keeping in mind they have all purchased tickets and are already seated on the plane).
- One of the randomly selected passengers refuses to surrender his seat. He is a doctor and has hospital patients to see the following morning.
- United calls security, who physically drags the doctor off the plane.
United's comment on the incident is equally ridiculous: "Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate. We apologize for the overbook situation. Further details on the removed customer should be directed to authorities." They apologize for the overbook -- which was their fault to begin with -- but not for beating the crap out of a paying passenger.
So apparently United's decision hierarchy goes $400 --> $800 --> assault a passenger. Why in the world didn't they just keep upping the amount until somebody bites? Whatever dollar amount they landed on would've been a heck of a lot cheaper than the lawsuit and negative PR this story has created.