He's a legit independent artist who has used YouTube to get a pretty big following. I would say he's probably one of the top as far as popularity goes in that category. It's really just him and his wife that do everything. Like @gunslingerdick mentioned, his hooks and beats aren't the best in the world. I think his rhymes tend to be on the weaker side, but he does a good job getting his point across.
Side note about the video, that was the same model and color car from the Stan video. I thought that was a cool little detail. Also, the whole video was shot at his house. Including the underwater scenes, which were filmed in his pool.
He and Nova aren't married but they're clearly devoted to each other. And yeah, it's literally just the two of them that do everything from production to shipping. I love how truly independent he is.
You think his rhymes are weak? You and I agree on the hooks and beats but I disagree here. I will admit that I might be a bit blinded because I love his content so much.