Take it for what it's worth.We're gonna have to just agree to disagree on this one. I really don't think the middle gives a rat's behind about Disney's free speech being tamped down. On the other hand, I think the middle is into the concept of it's ok or even good to be all inclusive, tolerant, big tented, etc., but it's an entirely different matter to be out there screaming at the top of your lungs to push an agenda - and that's corporate Disney to most people. People just want a great place to take their kids and have entertaining movies. They don't want to be bombarded with messaging or agendas the entire time.

Ron DeSantis is losing popularity contest with Disney
Disney has filed a federal lawsuit against the state of Florida accusing DeSantis of trying to "weaponize government power."

Talking about both and again, I'm not saying it's the only reason. It's just a big unforced error that will cost him votes in the general and primary.You are right, however, about the swing voters ultimately controlling things. But trump's people, his true people, aren't staying home, they are voting for him and there are those who will be voting for anyone except him. Or, are you exclusively speaking about the general (I had thought you were previously saying Desantis could never beat trump due to Disney)?