I think Trump embodies the same degree of divisive rhetoric, behavior, to the other half of the country that Obama had the same effect on.
And, I truly believe that thought is the origin of intent, and intent is the origin of harmful behavior. So, "rhetoric" can have an impact on human life just as much as a bullet piercing skin, or a jail cell slamming-shut. The intent is the key factor. And, of course, that may be subjective depending on who you ask and how much they agree with what he does, says, etc..