200 IQ move by them for sure. I haven't seen Jeep "Cherokee" sales flying off the handle, but who is next?I think it was probably a brilliant marketing ploy by the Seuss company. Sacrifice 6 books, obviously not the top titles in the collection (Cat in the Hat, Green Eggs & Ham, etc.) and then leverage all the press the Wokies would give it. Free marketing for the rest of the collection, all because people love to be offended, it's genius.
I'm going to buy stock in starbucks before they change "black coffee" to "plain coffee". SBUX to the moon!