the point isn't that winning brings in more talent, which is of course true. The point is that a school that can and does draw very good talent....a school like UNC....doesn't capitalize on that talent if it doesn't develop that talent. When you take a sure-fire first round QB, for example, and allow him to regress to a late-round level of play, future recruits will have that shoved in their faces by enemy recruiters, and they will see that it can't be denied. A team that can't recruit as well but develops their players will become a team that attracts more talent just as a team that wins will. A player placed in the NFL is a drawing card for the team that puts him there, especially if he plays.
As I said in another post, Carolina has whiffed on many opportunities to advance to another level, for one reason or another. One of the reasons now is a failure to develop players to their potential.